I don't know that Va Tech gives the SEC the added exposure it is looking for. People say it brings you the DC market but does it really? DC is still a ways from Blacksburg. I just don't see that many people in DC as being Va Tech fans...maybe I am wrong. I would think they follow Maryland and Virginia more.
On the contrary. There are a ton of VPI grads working in the DC-Northern VA/Baltimore/Tidewater areas. Those are the 9th, 26th, and 43rd TV markets in the country. Throw in #57 Richmond and you have brought in a sizable potential TV audience just by adding VPI.
And an edit: By adding aTm and the 5th largest market in Dallas and the 10th largest in Houston, and adding VPI and the Virginia markets, the SEC would be doing about the best it could do with expansion.
I'd love to see Oklahoma come in to the SEC from a competitive standpoint, but aTm and VPI are more important from a financial standpoint. Oklahoma would defnitely be either my 15th or 16th team, however.