I don't neccessarily agree with his conclusion of baseball going the way of hockey, but I do think baseball suffers from poor marketing and recent bad publicity (see steroids). I think baseball's popularity can change with a new, refreshing marketing campaign, but it will be a struggle. Football (college, NFL, Lingerie League
) caters to the newer generations' short attention span and fast pace. It also kicks butt with their marketing (NFL especially). Baseball needs to get back to a focus on family-friendly entertainment for a much lower cost than football (who really cares about the NBA). And it needs more national exposure. One thing my Dad and I always did was watch Monday night Baseball throughout the summer. He would let me stay up and watch it with him, which was really cool. Maybe they need that again; assuming they can get enough people to care about watching it.