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VTTW Board Index > Sports > VTTW Message Board (Moderators: droner, Stogie Vol, TheRealOrange) > How Nike lost Steph Curry to Underarmor
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Author Topic: How Nike lost Steph Curry to Underarmor  (Read 1660 times)
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Black Diamond Vol
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« on: March 23, 2016, 11:27:19 EDT »
Long read, but very interesting.

http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephen-curry-armour
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LouisVOL
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« Reply #1 on: March 24, 2016, 12:11:17 EDT »
Similarly, Jordan dreamed of an Adidas contract, was second class citizened by them, Nike saw the future, and the rest is history.  Steph may never be Jordan in terms of sales, but this was a huge get for Under Armour.

Quote from: Black Diamond Vol on March 23, 2016, 11:27:19 EDT
Long read, but very interesting.

http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephen-curry-armour
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