Well, because it?s a low-frequency business. Someone can buy a new car, and even if that car is still in tiptop shape after 4-5 years, a good % of people will be itching to replace it with a newer model with all the latest bells and whistles. But if someone buys a mattress, most will keep it until it starts to visibly wear out- 10, 15, even 20 years.
True....I had a good friend that owned a nice furniture store. I asked him why such the markup on furniture. He said...because most of it is financed and there isn't nothing to repo...It's all beat up...broke...wore out and tore up.