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Title: How Nike lost Steph Curry to Underarmor Post by: Black Diamond Vol on March 23, 2016, 11:27:19 EDT Long read, but very interesting.
http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephen-curry-armour Title: Re: How Nike lost Steph Curry to Underarmor Post by: LouisVOL on March 24, 2016, 12:11:17 EDT Similarly, Jordan dreamed of an Adidas contract, was second class citizened by them, Nike saw the future, and the rest is history. Steph may never be Jordan in terms of sales, but this was a huge get for Under Armour.
Long read, but very interesting. http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephen-curry-armour |