I have my suspicions about that, but it's a great marketing piece. I shall draw a pair of earplugs on a brick.
I don't have much doubt. It was as loud or louder than I have ever heard it, and I've been going to games there since the early 70s. Scoring the late TD against Georgia in a game the Vols later lost after Fulmer's pooch kick decision was probably the loudest single moment I ever recall, and I think last night exceeded it. It was also the most sustained noise in any game I've been to at Neyland since Florida in 1998. I'm not sure when they started measuring decibel levels, but the crowd was extremely impressive last night.