I've ignored Nike for a long time, and will continue to do so.
I think that when they led the way in the running shoe revolution of the early 80s, they were fantastic. I still recall the Terra TCs I never got because they sold out in 1983, but all my X country buddies had them and we were all Nike to my graduation in 1985.
Then I recall the first Air Jordon's, and my friend from the projects that dropped a C note on them in 1984. And a few years later, a report that someone in Detroit had been shot over the Air Jordans. At that point I lost respect for Nike and rolled my eyes at all the stupid commercials. With the exception of the one where Magic and Bird were playing HORSE, that one was awesome. But really it was at that point just an over-hyped commercial product and with rare exceptions, I never gave them any more money. I've bought two expensive pairs of running shoes in the last 5 years, and they were Asics. Haven;t touched Nike in a long time.
But speaking of Air Jordans, I have to wonder what percentage of Nike's revenue in the US is from black customers? I suspect much larger than their share of the population. Add in a certain percentage of the hard left and it may not be terrible marketing. Plus "any news is good publicity". I think Nike knows what it's doing, but as far as me looking down at them I have been very unimpressed with their overpriced products since the early 90s.